Certification Profile
DifficultyBeginner
CostFree
Study Duration4 Weeks~12 total hours
Pass Rate79%
Exam Format
Multiple choice, 50 questions (separate exam per specialisation: Search, Display, Video, Shopping, Apps)
Worth It Rating
8.3 / 10
Skills Taught
Primary Focus
Google AdsPPCcampaign management
Additional Skills
search marketingdisplay advertisingkeywordsbiddingconversion optimization
Career & Market Value
Salary Increase+$2,000 – $5,000
Active Job Postings demanding this cert32,000 jobs
Target Career Paths
Digital MarketerPPC SpecialistMarketing ManagerSEM SpecialistPaid Search ManagerPerformance Marketing Manager
What certifications should you take after Google Ads Certification?
After obtaining this certification, consider pursuing the following to advance your credentials:
#1Google Analytics Certification
#2Meta Blueprint Certification