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Google Analytics Certification

Offered by Google

Validates proficiency in Google Analytics 4 (GA4) for measuring and analysing website performance.

Certification Profile

DifficultyBeginner
CostFree
Study Duration4 Weeks~12 total hours
Pass Rate82%
Exam Format

Multiple choice, 50 questions

Worth It Rating
8.5 / 10

Skills Taught

Primary Focus

Google Analyticsweb analyticsconversion tracking

Additional Skills

data analysisSEOaudience analysisreportingmarketing metrics

Career & Market Value

Salary Increase+$1,000 – $3,000
Active Job Postings demanding this cert35,000 jobs

Target Career Paths

Marketing AnalystDigital MarketerWeb AnalystAnalytics SpecialistGrowth AnalystSEO Specialist

What certifications should you take after Google Analytics Certification?

After obtaining this certification, consider pursuing the following to advance your credentials:

#1Google Ads Certification
#2HubSpot Marketing Certification