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LinkedIn Marketing Labs Certification

Offered by LinkedIn

Official LinkedIn certification for B2B marketing on LinkedIn — covering campaign management, audience targeting, Matched Audiences, Lead Gen Forms, and performance measurement.

Certification Profile

DifficultyBeginner
CostFree
Study Duration2 Weeks~8 total hours
Pass Rate80%
Exam Format

Multiple choice, 50 questions

Worth It Rating
8.0 / 10

Skills Taught

Primary Focus

LinkedIn AdsB2B marketingcampaign management

Additional Skills

audience targetinglead generationMatched Audiencesmarketing metrics

Career & Market Value

Salary Increase+$2,000 – $5,000
Active Job Postings demanding this cert28,000 jobs

Target Career Paths

B2B MarketerDigital MarketerDemand Generation ManagerMarketing ManagerSocial Media ManagerPerformance Marketing Manager

What certifications should you take after LinkedIn Marketing Labs Certification?

After obtaining this certification, consider pursuing the following to advance your credentials:

#1Meta Blueprint Certification
#2Google Ads Certification